The word ‘business’ covers a lot of information. The AusBiz niche was Australian business, but this still needed to be broken down into sub categories. I worked with editor Michelle Hespe and split this up into agriculture, charity, mining and property. This structure was very successful resulting in low bounce rates. Style wise, well it needed to be first-hand. It had to get the information across quickly, but keep eye-catching imagery. In addition to online posts I also managed digital links to the print magazine. Finally I added a page advertisers to come and promote themselves, through both mediums.