I focussed on using the brand for advertising and promotional items, in countries popular with backpackers. For instance a series of cool posters displayed inside hostels across Asia were created, as well as stickers handed out to potential customers. T-shirts were worn by staff members when the app was being shown off. The demographic was one who traveled on a budget, therefore the style needed to be bold and bright, but not appear out of their price range. Above all it was the opposite of the look used by five-star hotels in luxurious locations.