backpackers app Tshirt female

Get Stoked Travel App

As creative designer of the Get Stoked travel app I worked on all promotional branding. This was a small startup who needed to get their name out there, into a very saturated travel market. The brand demographic was a very young backpacker adventurer, so products were built to appear in hostels and nomad hotspots.


Get Stoked

Research  |  Audience Study  |  Branding  |  Styleguide Creation
backpackers app posters wet and high
backpackers app
backpackers app tshirt male

Promotional Design

I focussed on using the brand for advertising and promotional items, in countries popular with backpackers. For instance a series of cool posters displayed inside hostels across Asia were created, as well as stickers handed out to potential customers. T-shirts were worn by staff members when the app was being shown off. The demographic was one who traveled on a budget, therefore the style needed to be bold and bright, but not appear out of their price range. Above all it was the opposite of the look used by five-star hotels in luxurious locations. 
Backpacker travel app logo
backpackers app stickers

Logo & Colour

The bright yellow style became prominent in all branding, this suited this younger audience and jumped out in front of customers who moved around constantly. For the logo I incorporated this well-recognised ‘stoked’ hand signal so the product stood out as being quirky and fun. It was immediately appealing to the demographic: a young, on-the-go generation.
backpackers app business cards
backpackers app posters dirty and loose
backpackers app website

To find out more...