Pages of Japan Ski guide featuring Hokkaido

Japan Tourism - Ski & Snow Guide

Circul8 creative agency contracted me to produce a 24-page Ski & Snow Guide for the Japan National Tourism Organization (JNTO). The brochure covers the ski regions of Hokkaido, Tohoku, Nagano, and Niigata. It showcases trips for families, couples, and those after solo-skiing experiences. 


Japan Ski Guide

Magazine  |  Audience Research  |  Mood-boarding
Japan Tourism Ski and Snow Guide cover
Pages of Japan Ski guide featuring Tohoku

Make it Modern

JNTO had a brochure in circulation that focussed on skiing and snowboarding, however it was outdated in terms of design. It did not appeal to those looking to book these kinds of trips. Taking a robust look at all snowboarding newsstand magazines out there, I combined a fairly bohemian feel with a more family brochure style. By creating this modern fun-filled brochure I could show off this beautiful side of Japan. It continually brings more and more tourists to the country.
Pages of Japan Ski guide featuring Nagano and Niigata
Pages of Japan Ski guide covering hakuba and shiga kogen

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