The Jungle Merchandise logo design was based on the shape of a plectrum, to represent the musical side of their business. It got the word across straight away. They also needed a strong colour-based style, so I used their now signature bold green and black design. This combination was chosen to reflect the ‘jungle’ element of the company’s name, but to also ensure it stood out in a saturated, colourful industry. In addition I set up crucial elements of the company’s website, social media products and print items. This was all to assist in promotion to music agents.