Big life advice can be fun, when it is presented in a comedy style. This gave me the much needed direction before I started planning out this website. Users are coming here to smile, not to feel bad about anything. So colour and brightness were essential. Using a lot of strong visual elements, I had many photos of the Spiritual Jackass enjoying herself. These became the website highlights. ‘When you see something that makes you happy, you want to read more’. That was the motivational message I gave myself before I began the site construction. Additional online presence has increased her youtube subscribers, and her social media followers.