I understood from the get-go that Twisted Atlas wanted to convey its distinctive niche approach to travel inspiration. It was not be placed in the same basket as regular travel bloggers, where professional and unusual photography isn’t a highlight. Imagery was the main direction here. Getting hold of the right style, nothing too commercial. Above all I tried to let the imagery do the talking. Keeping all branding elements at a very subtle, but noticeable presence, allowed this to happen.